The Electronic Security Expo (ESX) has announced its keynote speaker. A disruptive marketer, best-selling author and president of UnMarketing, Scott Stratten will force you to rethink everything you know about resonating with customers today. This marketing expert will address passionate electronic security professionals with a talk about today’s evolving business climate on the ESX Main Stage, Wednesday, June 20 from 11:30 a.m.- 12:45 p.m. in Nashville’s Music City Center.
“Today’s business climate is changing at an unprecedented rate,” says Stratten. “Every week, it seems there is a new strategy, social media site or technology that is a ‘must use’ or a ‘game changer’. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency and service will always trump any new app to hit the market.”
As retail stores fill their shelves with competitive security and IoT offerings, Stratten’s message is a timely one.
His presentation, titled “The Age of Disruption: Everything Has Changed and Nothing is Different,” is no stranger to the limelight. His unconventional approach has attracted clients including Walmart, Microsoft, IBM, Toyota, Pepsico, and Edelman.
At ESX, he will draw on information learned while writing his five best-selling business and marketing books to teach ESXers about the Millennial myth, social media, and how customers make buying decisions in a digital world.
Stratten’s presentation is one of three Main Stage events at ESX intended to educate, energize and inspire audiences to elevate their personal and professional lives. Off the Main Stage, there are four educational tracks for professionals to explore, each filled with peer-led seminars on carefully vetted industry and business topics.
This balance of Main Stage inspiration, coupled with up-close and personal seminars, provides a variety of opportunities for professionals who want to learn more at ESX. The event also features networking opportunities for attendees to engage with their colleagues and peers, and an expo designed for quality and in-depth conversations.
Because ESX is open exclusively to electronic security, life safety professionals, including companies that service the connected IoT space for homes and businesses, exhibitors can better target their conversations, and guests have more focused and meaningful networking opportunities.
The ESX Opening Keynote Luncheon is sponsored by Security Dealer Network and endorsed by Security Systems News.
Registration for the event is open and early-bird pricing is in effect for a limited time. Premium Passes, the event’s all-inclusive registration type, are currently priced at $199 for a limited time — to allow companies large and small to invest in the development of their leadership teams. Visit ESXweb.com to register or to learn more.
For questions about the event or registration process, email ESXRegistration@ESXweb.com.
For inquiries on sponsorships and available booth spaces, contact the ESX Business Development team.
ESX brings together professionals who are passionate about the business of electronic security and life safety. Dealers, integrators and monitoring professionals attend ESX to connect with like-minded peers, learn from business thought leaders, and discover emerging trends and technologies. Exceptional peer-delivered education offers strategies that help security and life safety professionals run, grow, and maximize their businesses—as well as rethink the future. The exhibit hall showcases the latest products, technologies and services, while dynamic networking events offer professionals opportunities to engage and collaborate. Learn more at ESXweb.com or follow us on: Twitter | Facebook | YouTube