UL Update: Close Before You Doze

by Steve Schmit, Program Manager, UL LLC

UL is honored to count TMA as a partner in our mission to create safe living and working environments for people. We work together most directly through our Certificate Service Program, which delivers the benefits of standards compliant alarm service to communities and businesses. At the same time in communities where UL Fire Alarm Certificates are required, your UL Certification gives you access to a unique and valuable market.

Educating the community and those responsible for ensuring public safety is key to creating these kinds of markets. We see many opportunities to work together on community education in order to advance both of our mutual public safety and business objectives.

In that spirit, this month we highlight UL Firefighter Safety Research Institute’s “Close Before You Doze” campaign, our most recent public safety outreach program. The campaign package includes:

  • A critical safety message about contemporary home fires
  • A video that dramatically illustrates the effects of closed vs open bedroom doors in home fires
  • A toolbox of community & first responder resources

While UL’s outreach has touched a wide audience (8.5 million video views to date), there is still much work to do. We invite you, as partners in our mission, to consider bringing it to public safety officials in your markets. Alternatively, we would be delighted to talk about how you might use these materials in your own organization’s public service messaging. Either way, there is an opportunity to leverage the UL public safety message and brand to create a positive environment for discussion of UL Certificated alarm service.

Why “Close Before You Doze”?

  • 25 years ago, occupants typically had 17 minutes to evacuate a home after a smoke detector annunciation.
  • Today, typical safe egress time is about 3 minutes, due to the much higher use of synthetics in furnishings, floors, and fixtures.
  • Research tests show that simply closing a bedroom door can significantly extend the survivability time for people in the room.

Test results are clear and the message is simple. However, communicating with the public, in ways that inspire behavior changes, can be a challenge. To help, UL established a dedicated website to serve as a resource clearinghouse. Visit closeyourdoor.org to explore. Be sure to check the First Responders section as well. You could be the one that brings a turnkey public safety campaign to your market’s public safety partners.

About UL FSRIUL Firefighter Safety Research Institute (FSRI) advances fire research knowledge and develops cutting edge, practical fire service education aimed at helping firefighters stay safe while more effectively protecting people and property. Working in partnership with the fire service, research departments, and agencies, UL FSRI executes firefighter research and makes the results widely available to the global fire community.

Leading Law Enforcement Associations Back Model Alarm Ordinance

Best Practices Developed by Industry and Law Enforcement

Two of the nation’s leading public safety associations have passed resolutions in support of members utilizing the Model Ordinance for Alarm Management and False Alarm Reduction developed in partnership between law enforcement and the electronic security industry through the Security Industry Alarm Coalition (SIAC).

The International Association of Chiefs of Police (IACP) approved a resolution at its 2018 Annual Conference “encouraging the use of this 2018 Model Ordinance…and all of the best practices.”

The National Sheriffs’ Association (NSA) also passed a resolution “recognizes the need for and value of strong enforcement recommended in this Model Ordinance to achieve the desired reduction in alarm dispatches experienced by police agencies…”

The recently updated model ordinance has been the result of close collaboration between SIAC and law enforcement for the past 20 years. While the ordinance has been endorsed at the committee level, this is the first time that both IACP and NSA have endorsed the ordinance on a national level.

“By working together we have been able to significantly reduce unnecessary police dispatches while at the same time maintaining the police response to alarms,” said Stan Martin, Executive Director of the Security Industry Alarm Coalition. “Alarm systems reduce crime and protect homes, businesses, places of worship and schools. We want to make sure criminals know police are responding. It is an important component to protecting people and property and reducing crime.

“Every best practice in the model ordinance has been tried and tested for effectiveness in reducing false alarms and the resulting dispatches,” said Martin. “In addition to IACP and NSA fifteen State Chiefs of Police organizations across the U.S. use some form of this model and recommend its use to chiefs within their respective states. When all recommendations within the model are followed and strictly enforced dispatch reductions of 40-50% can be expected with 85% of the permitted systems in any given year not requiring even one law enforcement dispatch.”

Every year dozens of the nation’s 18,000 law enforcement agencies consider creating or amending an alarm ordinance. SIAC is funded by the alarm industry and has a team of experts, including retired chiefs, to assist local communities in developing and implementing the model ordinance to meet their needs. “SIAC needs support from the alarm industry to continue this important mission,” said Martin.

Support SIAC with a contribution today.

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SIAC Executive Director Stan Martin with Charles Brobeck, Retired Police Chief, Irvine (CA); SIAC Liaison

 

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Glen Mowrey, SIAC Law Enforcement Liaison (L) and Bill Berger, U.S. Marshall, Central District of Florida; Retired Police Chief, Palm Bay (FL); Past President, IACP.

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Photos from the Alarm Industry Associations’ Reception at the IACP Annual Meeting in October 2018.

 

Chesapeake, VA Goes Live with ASAP for Faster, More Accurate Emergency Response

Technology Automates Emergency Response for More Speed and Accuracy

The City of Chesapeake, VA is the latest municipality to implement Automated Secure Alarm Protocol (ASAP), a technology designed to automate communication between alarm monitoring central stations and public safety dispatch/911 centers.

Chesapeake is the 42nd PSAP in the United States and 7th PSAP in Virginia to go live with the ASAP program as of October 12, 2018.

Electronic data transmission results in the following benefits for residents and first responders:

  • Fewer phone calls to emergency response centers. Alarm center data is passed to public safety dispatch/911 operators electronically within seconds and then provided to first responders upon dispatch.
  • Quicker processing times. Data doesn’t have to be input manually or communicated verbally, resulting in reduced hold times, less chance of human error, and faster responses.
  • Greater accuracy of information transmitted. Electronic transmission of data reduces chances for errors.

More than 900 Vector Security customers in Chesapeake will benefit from improved emergency response times via ASAP. Vector Security assisted the city by helping to perform extensive testing prior to the system going live.

“Virginia is where we debuted ASAP for the first time in 2012,” said Anita Ostrowski, Vice President of Central Station Services, Vector Security. “We’ve come a long way since being the first alarm company to introduce ASAP in Richmond, and we are glad to see the technology make its way into more municipalities across the nation, for the greater safety of our communities.”

ASAP was formed in partnership between The Monitoring Association and The Association of Public Safety Communications Officials, with Vector Security President and CEO Pamela J. Petrow co-chairing the committee.

The city of Chesapeake joins Richmond and Newport News, VA, as well as the counties of York, James City, Henrico and Loudon, VA as the latest emergency response center in the state to go live with ASAP technology.

Nationwide, nearly 50 agencies have implemented, or are in the process of implementing ASAP. For a current list:  https://tma.us/asap/

 

SentryNet’s Peggy Page is New Co-Chair of TMA MarComm Committee

c Peggy PageTMA is pleased to announce that SentryNet marketing manager Peggy Page has been named the new co-chair of the TMA Marketing and Communications Committee.

Page’s career in security spans over 30 years, with the past 24 years spent at SentryNet as Marketing Manager. She creates opportunities for her team as they assist independent alarm installers nationwide in business development and growth. Page has received the President’s award, Win award, and Achievers Award for her service and dedication to the SentryNet and Stanley Black and Decker Team.

IMG_0852“I am honored to accept the co-chair position on the Marketing and Communications Committee for TMA,” Page said. “As a member of TMA, I believe in the work that we do in security central stations. Our operators are the voice of calm in some of the most chaotic times for our customers. How could I not support and be a part of an association that is designed to improve and advance the monitoring industry through education, advocacy, and public safety relationships?”

Page joins Ron Rothman in leading this committee, which creates, coordinates and disseminates targeted information to the industry and general public to advance TMA’s goals and strengthen its brand. The committee had oversight of TMA’s rebranding from CSAA in 2017 and helps coordinate programs such as website development, TMA awards, and membership marketing efforts.

 

“There’s Always a Way,” Says TMA Featured Speaker Alex Banayan

Alex BanayanIf you’re going to be at the TMA Annual Meeting, don’t miss Alex Banayan’s session How 5 Millennial Trends Will Transform the Next 30 Years of Business. You’ll leave with the insights you need to better understand your millennial employees and their effect on the future of your business.

Banayan is the author of the national bestseller The Third Door, which chronicles his five-year quest to track down Bill Gates, Lady Gaga, Warren Buffett, Maya Angelou, Steven Spielberg, and dozens more of the world’s most successful people to uncover how they broke through and launched their careers.

We asked him to tell us about himself and what attendees can expect from the session. (Read on to find out what he learned from Maya Angelou!)

TMA: Among other things, you’re an author and have been called the world’s youngest venture capitalist. How would you describe yourself?

Alex: For the past seven years, I’ve been on an adventure studying and interviewing the world’s most successful people. And it’s the adventure element of that sentence that I believe describes me best—it’s the journey and the wild quest that’s at the heart of what I do.

TMA: Tell TMA members how you came to be interested in your research with business leaders. 

Alex: I was a freshman in college and spending every day on my dorm room bed, staring up at the ceiling. I was going through the what-do-I-want-to-do-with-my-life? crisis and it was hitting me hard. To understand why, you have to know that I’m the son of Persian Jewish immigrants. I pretty much came out of the womb with “MD” stamped on my behind. By the time I got to college, I was the pre-med of pre-meds. But it wasn’t long before I found myself hitting snooze four or five times each morning— not because I was tired, but because I was bored. My question of “What do I want to do with my life?” eventually turned into “How did the people who did know what they wanted to do break through?” I went to the library and ripped through business books and biographies, searching for answers. But I was left empty-handed. That’s when my naive 18-year-old thinking kicked in: Well, if no one has written the book I’m dreaming of reading, why not write it myself? From there, I set off on the journey.

TMA: What can TMA Annual Meeting participants expect from your session “How 5 Millennial Trends Will Transform the Next 30 Years of Business”?

Alex: We are going to dive deep into some of the biggest trends of my generation—and look closely at what these things actually mean and how that will ripple out for the next few decades. Plus, we are going to have a lot of fun.

TMA: Share an interesting point about how companies will need to address millennial trends in the near (and/or distant) future.

Alex: Companies will have to address millennial trends with more empathy. There’s a lot of judgment right now. Is Snapchat good for young people? Is Burning Man sane? What we need now more than ever is understanding—because only with understanding can we use these trends to our advantage.

TMA: What is something you have found really interesting or surprising in your work with business leaders in your career? 

Alex: I’ve realized that all people I interviewed had to struggle with fear. It didn’t matter if I was talking to a CEO or a poet, they all had to deal with fear.

The renowned poet Maya Angelou once wrote, “Nothing so frightens me as writing, but nothing so satisfies me.”

When I interviewed her, I brought up that quote and asked how she dealt with that fear.

“With a lot of prayer and much trembling,” she said, laughing. “I have to remind myself that what I do is not an easy thing. And I think that’s true when any person begins doing what he or she wants to do and feels called to do—not just as a career, but really as a calling.

“A chef, when she … prepares to go into the kitchen, has to remind herself that everyone in the world who can, eats. And so preparing food is not a matter of some exoticism; everybody eats. However, to prepare it really well—when everybody eats some salt, some sugar, some meat if they can, or want to, some vegetables—the chef has to do it in a way that nobody has done it before. And so this is true when you are writing.

“You realize everyone in the world who speaks, uses words. And so, you have to take a few verbs, and some adverbs, some adjectives, nouns, and pronouns, and put them all together and make them bounce. It’s not a small matter. So you commend yourself for having the courage to try it. You see?”

TMA: Tell us something about yourself that drives or influences the way you do business. 

Alex: Coming from an immigrant family has shaped who I am. My parents came to America more than thirty-five years ago as political refugees—and that upbringing created a lot of factors that made me who I am.

TMA: What do you hope TMA members will take away from your presentation?

Alex: If there’s one feeling I want people to walk away with, it’s that: there’s always a way.

Banayan has been named to Forbes’ 30 Under 30 list, Business Insider’s Most Powerful People Under 30, and been featured in major media including Fortune, Forbes, Businessweek, Billboard, Bloomberg TV, CNBC, Fox News, MSNBC, and CBS News. An acclaimed keynote speaker, Banayan has presented the Third Door framework to business conferences and corporate leadership teams around the world, including Apple, Google, Nike, IBM, Snapchat, Salesforce, Disney, Harvard, and countless others.

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Celia T. Besore is New Executive Director of The Monitoring Association

Accomplished Association Executive is TMA’s First Female Executive Director

CeliaVIENNA, VA (October 2, 2018) – Next month, Celia T. Besore, MBA, CAE will become the new executive director of The Monitoring Association. An astute executive and dynamic strategist, Besore has established a solid career of success representing national associations and members, nurturing key alliances, and influencing and inspiring change through advocacy, education, and professional opportunities.

Besore, previously executive director of the National Association of Hispanic Nurses as well as a former member of the board of directors of the American Society of Association Executives (ASAE), is well-recognized for expertise in delivering strong revenues, generating growth, driving turnarounds, and building organizational value in diverse sectors, including healthcare, electronic security, packaging, and trade association management. Besore currently serves as TMA’s Vice President of Membership and Programs and previously worked at the association as Vice President of Marketing and Communications.

“Frankly, choosing Celia to lead TMA was an easy choice,” said TMA President Ivan Spector. “Throughout the years that I have known her, she has been a tireless advocate for the association. Her energy, passion and enthusiasm for the industry will spur TMA to grow to the next level in a rapidly changing landscape.”

“I am honored to have been chosen for this position,” commented Besore. “I love our industry and the critical role it plays in the well-being of our communities. I greatly admire our members and look forward to working with the board, our many volunteers, and my staff colleagues on TMA’s mission to advance the professional monitoring industry.”

Besore holds the prestigious Certified Association Executive credential from ASAE as well as an MBA from George Mason University. She is a recognized association management community leader, volunteering countless hours to ASAE programs such as the Diversity Executive Leadership Program for which she serves as a mentor.

The first woman to lead The Monitoring Association staff as executive director, she will assume her new position on November 1, following the retirement of Executive Director Jay Hauhn on October 31.

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About The Monitoring Association
The Monitoring Association (TMA), formerly the Central Station Alarm Association (CSAA), is an internationally-recognized non-profit trade association that represents professional monitoring companies, including those listed by a TMA-approved Nationally Recognized Testing Laboratory, such as UL, FM Global, or Intertek/ETL, as well as unlisted companies, integrators, and providers of products and services to the industry. Incorporated in 1950, TMA is legally entitled to represent its members before Congress and regulatory agencies on the local, state and federal levels, and other authorities having jurisdiction (AHJs) over the industry. TMA’s mission is to advance the professional monitoring industry through education, advocacy, and public safety relationships. www.tma.us. For more information, contact Elizabeth Lasko at TMA, 703-242-4670 x 16.

The DNA for Growing Your Business

With new disruptors, technologies and generational influences, it’s more important than ever to recognize and increase visibility in your company differentials. Understanding the “DNA” of your company will help you provide compelling reasons others should work for and with you. At the 2018 TMA Annual Meeting, TMA will present a panel of experts to help you leverage the DNA of your company for growth and success.

What you can expect from The DNA for Growing Your Business? “Lots of substance!” says Cathy Rempel, President, American Security Integrators and The Summit Group, who will moderate. “We won’t just be talking about what is happening in the industry. You’ll be getting information you can take back to your office and put to work!” Rempel will be joined by John Cerasuolo, President/CEO, ADS; Tom Few, VP Business Development, Vivint, Inc.; and Robert Few, Managing Partner, The Connection Xchange.

“The DNA of your company is the culture and values that permeate every aspect of the business – hiring, evaluating, promoting, transitioning and growing,” continues Rempel. “You have to know who you are, what you’re doing, where you’re going and how to get there to advance effectively and efficiently. Change and growth is first and foremost about people – you may find that the transition of your company also becomes the transformation of you and your people.”

“My fellow panelists and I will not just be the chefs discussing the latest recipe for advancing your business,” says Rempel. “We’ll take you into the kitchen and work alongside of you to make it!”

Don’t miss “The DNA for Growing Your Business” on October 16 at 9:45 am.

During this interactive panel discussion, attendees will gain insight and information into key areas that successful organizations have prioritized towards the growth of their company and achievement of business objectives.

Learn key focus areas in operations management that correlate to increasing the value of your company. Learn workforce development practices that help find, attract, retain and inspire your team.  The panel will share insight on how to leverage your sales team and bring the amazement experience to those you serve, your customers and your company.

  • Understand new ways to achieve efficiencies and excellence in operations
  • Receive best practices on finding, retaining and inspiring a great team
  • Achieve new sales results through interactive consultative sales services

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