SentryNet’s Peggy Page is New Co-Chair of TMA MarComm Committee

c Peggy PageTMA is pleased to announce that SentryNet marketing manager Peggy Page has been named the new co-chair of the TMA Marketing and Communications Committee.

Page’s career in security spans over 30 years, with the past 24 years spent at SentryNet as Marketing Manager. She creates opportunities for her team as they assist independent alarm installers nationwide in business development and growth. Page has received the President’s award, Win award, and Achievers Award for her service and dedication to the SentryNet and Stanley Black and Decker Team.

“I am honored to accept the co-chair position on the Marketing and Communications Committee for TMA,” Page said. “As a member of TMA, I believe in the work that we do in security central stations. Our operators are the voice of calm in some of the most chaotic times for our customers. How could I not support and be a part of an association that is designed to improve and advance the monitoring industry through education, advocacy, and public safety relationships?”

Page joins Ron Rothman in leading this committee, which creates, coordinates and disseminates targeted information to the industry and general public to advance TMA’s goals and strengthen its brand. The committee had oversight of TMA’s rebranding from CSAA in 2017 and helps coordinate programs such as website development, TMA awards, and membership marketing efforts.

 

“There’s Always a Way,” Says TMA Featured Speaker Alex Banayan

Alex BanayanIf you’re going to be at the TMA Annual Meeting, don’t miss Alex Banayan’s session How 5 Millennial Trends Will Transform the Next 30 Years of Business. You’ll leave with the insights you need to better understand your millennial employees and their effect on the future of your business.

Banayan is the author of the national bestseller The Third Door, which chronicles his five-year quest to track down Bill Gates, Lady Gaga, Warren Buffett, Maya Angelou, Steven Spielberg, and dozens more of the world’s most successful people to uncover how they broke through and launched their careers.

We asked him to tell us about himself and what attendees can expect from the session. (Read on to find out what he learned from Maya Angelou!)

TMA: Among other things, you’re an author and have been called the world’s youngest venture capitalist. How would you describe yourself?

Alex: For the past seven years, I’ve been on an adventure studying and interviewing the world’s most successful people. And it’s the adventure element of that sentence that I believe describes me best—it’s the journey and the wild quest that’s at the heart of what I do.

TMA: Tell TMA members how you came to be interested in your research with business leaders. 

Alex: I was a freshman in college and spending every day on my dorm room bed, staring up at the ceiling. I was going through the what-do-I-want-to-do-with-my-life? crisis and it was hitting me hard. To understand why, you have to know that I’m the son of Persian Jewish immigrants. I pretty much came out of the womb with “MD” stamped on my behind. By the time I got to college, I was the pre-med of pre-meds. But it wasn’t long before I found myself hitting snooze four or five times each morning— not because I was tired, but because I was bored. My question of “What do I want to do with my life?” eventually turned into “How did the people who did know what they wanted to do break through?” I went to the library and ripped through business books and biographies, searching for answers. But I was left empty-handed. That’s when my naive 18-year-old thinking kicked in: Well, if no one has written the book I’m dreaming of reading, why not write it myself? From there, I set off on the journey.

TMA: What can TMA Annual Meeting participants expect from your session “How 5 Millennial Trends Will Transform the Next 30 Years of Business”?

Alex: We are going to dive deep into some of the biggest trends of my generation—and look closely at what these things actually mean and how that will ripple out for the next few decades. Plus, we are going to have a lot of fun.

TMA: Share an interesting point about how companies will need to address millennial trends in the near (and/or distant) future.

Alex: Companies will have to address millennial trends with more empathy. There’s a lot of judgment right now. Is Snapchat good for young people? Is Burning Man sane? What we need now more than ever is understanding—because only with understanding can we use these trends to our advantage.

TMA: What is something you have found really interesting or surprising in your work with business leaders in your career? 

Alex: I’ve realized that all people I interviewed had to struggle with fear. It didn’t matter if I was talking to a CEO or a poet, they all had to deal with fear.

The renowned poet Maya Angelou once wrote, “Nothing so frightens me as writing, but nothing so satisfies me.”

When I interviewed her, I brought up that quote and asked how she dealt with that fear.

“With a lot of prayer and much trembling,” she said, laughing. “I have to remind myself that what I do is not an easy thing. And I think that’s true when any person begins doing what he or she wants to do and feels called to do—not just as a career, but really as a calling.

“A chef, when she … prepares to go into the kitchen, has to remind herself that everyone in the world who can, eats. And so preparing food is not a matter of some exoticism; everybody eats. However, to prepare it really well—when everybody eats some salt, some sugar, some meat if they can, or want to, some vegetables—the chef has to do it in a way that nobody has done it before. And so this is true when you are writing.

“You realize everyone in the world who speaks, uses words. And so, you have to take a few verbs, and some adverbs, some adjectives, nouns, and pronouns, and put them all together and make them bounce. It’s not a small matter. So you commend yourself for having the courage to try it. You see?”

TMA: Tell us something about yourself that drives or influences the way you do business. 

Alex: Coming from an immigrant family has shaped who I am. My parents came to America more than thirty-five years ago as political refugees—and that upbringing created a lot of factors that made me who I am.

TMA: What do you hope TMA members will take away from your presentation?

Alex: If there’s one feeling I want people to walk away with, it’s that: there’s always a way.

Banayan has been named to Forbes’ 30 Under 30 list, Business Insider’s Most Powerful People Under 30, and been featured in major media including Fortune, Forbes, Businessweek, Billboard, Bloomberg TV, CNBC, Fox News, MSNBC, and CBS News. An acclaimed keynote speaker, Banayan has presented the Third Door framework to business conferences and corporate leadership teams around the world, including Apple, Google, Nike, IBM, Snapchat, Salesforce, Disney, Harvard, and countless others.

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Celia T. Besore is New Executive Director of The Monitoring Association

Accomplished Association Executive is TMA’s First Female Executive Director

CeliaVIENNA, VA (October 2, 2018) – Next month, Celia T. Besore, MBA, CAE will become the new executive director of The Monitoring Association. An astute executive and dynamic strategist, Besore has established a solid career of success representing national associations and members, nurturing key alliances, and influencing and inspiring change through advocacy, education, and professional opportunities.

Besore, previously executive director of the National Association of Hispanic Nurses as well as a former member of the board of directors of the American Society of Association Executives (ASAE), is well-recognized for expertise in delivering strong revenues, generating growth, driving turnarounds, and building organizational value in diverse sectors, including healthcare, electronic security, packaging, and trade association management. Besore currently serves as TMA’s Vice President of Membership and Programs and previously worked at the association as Vice President of Marketing and Communications.

“Frankly, choosing Celia to lead TMA was an easy choice,” said TMA President Ivan Spector. “Throughout the years that I have known her, she has been a tireless advocate for the association. Her energy, passion and enthusiasm for the industry will spur TMA to grow to the next level in a rapidly changing landscape.”

“I am honored to have been chosen for this position,” commented Besore. “I love our industry and the critical role it plays in the well-being of our communities. I greatly admire our members and look forward to working with the board, our many volunteers, and my staff colleagues on TMA’s mission to advance the professional monitoring industry.”

Besore holds the prestigious Certified Association Executive credential from ASAE as well as an MBA from George Mason University. She is a recognized association management community leader, volunteering countless hours to ASAE programs such as the Diversity Executive Leadership Program for which she serves as a mentor.

The first woman to lead The Monitoring Association staff as executive director, she will assume her new position on November 1, following the retirement of Executive Director Jay Hauhn on October 31.

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About The Monitoring Association
The Monitoring Association (TMA), formerly the Central Station Alarm Association (CSAA), is an internationally-recognized non-profit trade association that represents professional monitoring companies, including those listed by a TMA-approved Nationally Recognized Testing Laboratory, such as UL, FM Global, or Intertek/ETL, as well as unlisted companies, integrators, and providers of products and services to the industry. Incorporated in 1950, TMA is legally entitled to represent its members before Congress and regulatory agencies on the local, state and federal levels, and other authorities having jurisdiction (AHJs) over the industry. TMA’s mission is to advance the professional monitoring industry through education, advocacy, and public safety relationships. www.tma.us. For more information, contact Elizabeth Lasko at TMA, 703-242-4670 x 16.

The DNA for Growing Your Business

With new disruptors, technologies and generational influences, it’s more important than ever to recognize and increase visibility in your company differentials. Understanding the “DNA” of your company will help you provide compelling reasons others should work for and with you. At the 2018 TMA Annual Meeting, TMA will present a panel of experts to help you leverage the DNA of your company for growth and success.

What you can expect from The DNA for Growing Your Business? “Lots of substance!” says Cathy Rempel, President, American Security Integrators and The Summit Group, who will moderate. “We won’t just be talking about what is happening in the industry. You’ll be getting information you can take back to your office and put to work!” Rempel will be joined by John Cerasuolo, President/CEO, ADS; Tom Few, VP Business Development, Vivint, Inc.; and Robert Few, Managing Partner, The Connection Xchange.

“The DNA of your company is the culture and values that permeate every aspect of the business – hiring, evaluating, promoting, transitioning and growing,” continues Rempel. “You have to know who you are, what you’re doing, where you’re going and how to get there to advance effectively and efficiently. Change and growth is first and foremost about people – you may find that the transition of your company also becomes the transformation of you and your people.”

“My fellow panelists and I will not just be the chefs discussing the latest recipe for advancing your business,” says Rempel. “We’ll take you into the kitchen and work alongside of you to make it!”

Don’t miss “The DNA for Growing Your Business” on October 16 at 9:45 am.

During this interactive panel discussion, attendees will gain insight and information into key areas that successful organizations have prioritized towards the growth of their company and achievement of business objectives.

Learn key focus areas in operations management that correlate to increasing the value of your company. Learn workforce development practices that help find, attract, retain and inspire your team.  The panel will share insight on how to leverage your sales team and bring the amazement experience to those you serve, your customers and your company.

  • Understand new ways to achieve efficiencies and excellence in operations
  • Receive best practices on finding, retaining and inspiring a great team
  • Achieve new sales results through interactive consultative sales services

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Securing New Ground Conference Comes to NYC, Oct. 25-26

PrintTMA’s sister organization, the Security Industry Association (SIA), is gearing up for its annual executive conference Securing New Ground (SNG).

SNG 2018 – happening Oct. 25-26 in New York City – promises to be filled with information sharing, top-level networking and security industry trends and business analysis. At SNG, trends are spotted, connections are formed and minds are opened. Here’s some of what you can expect at SNG 2018:

Insights From Leading Security Experts

Keynote speakers Jerome Pickett, senior vice president and chief security officer at the National Basketball Association, and Valerie Thomas, executive information security consultant at Securicon, headline the event, which also brings in speakers from Facebook, Google, Microsoft, Genetec, Comcast, Nortek, Tiffany & Co., Dell EMC, Johnson Controls, G4S, ASSA Abloy, IBM and others.

One of the most popular sessions comes back this year as John Mack of Imperial Capital,  leads a group of other financial deal-makers in a review of the major investment, merger and acquisition deals – with a close look at what is changing in terms of multiples and valuations. (Note: Mack will also speak at the TMA Annual Meeting in October.)

But it’s not just about the big names. These speakers are forecasting the future of the security industry, and being in the audience at Securing New Ground means getting an early glimpse at the forces of change. Learn how they will adapt their security programs, how they are responding to new technologies, and how they anticipate change in the business of security.

Who Attends

SNG is attended each year by 250+ industry leaders and financial partners, including CEOs, presidents, owners, vice presidents and general managers, and 90 percent of attendees are senior-level executives. Companies include manufacturers, integrators, monitoring providers, commercial and residential installing dealers, software development firms, investors, and more.

TMA is pleased to support SIA’s executive conference. Learn more and register to attend at https://www.securingnewground.com.

A Powerhouse Panel Will Share Insights on Valuations at the 2018 TMA Annual Meeting

Valuations Evolve in the 2018 Market—Understanding How Today’s New Technology Players Impacts Your Place in the Alarm Industry

Panel: (left to right)John E. Mack III, Head of Mergers & Acquisitions, Imperial Capital (Moderator); Michael Barnes, Principal, Barnes Associates Inc.; Henry Edmonds, President, the Edmonds Group, LLC; and John Robuck, Head of Security Finance and Managing Director, Capital One

Don’t miss this panel overview of what is going on in the life safety/home automation market in 2018 and the impact of changing technologies offered by new market entrants.  Join the discussion with these industry leaders as they explore the impact of these new “disruptors” and read the crystal ball for valuations in coming years.  Since a large segment of TMA’s membership are privately held and/or family owned monitoring companies, this topic could have significant impact on our industry and your valuation.

Register for the 2018 TMA Annual Meeting now.

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TMA Members to Give Back to Local Community at 2018 TMA Annual Meeting

TMA-Palm-Beach-2018-logo-horizontalTMA members will gather in Palm Beach next month for the 2018 Annual Meeting. “As we enjoy the delights of Palm Beach,” said TMA President Ivan Spector, “our members will have the opportunity to support the local community through New Hope Charities of West Palm Beach.”

New Hope Charities, Inc., based in West Palm Beach, strengthens disadvantaged communities through programs and collaborations that support individuals and families as they develop the skills necessary to reach their full potential.

Their programs and services create stronger communities by providing more opportunities for children and families to gain the skills necessary to build better lives by providing community resources, infrastructure, individual education and training in a supportive and caring environment.

TMA will sponsor a raffle to raise funds for a donation to this worthy cause at the close of the Annual Meeting. Participants may purchase raffle tickets for $10.00 each or 6 for $50.00. 100% of monies received will be donated to New Hope Charities. At the end of the meeting, the raffle prizes will be drawn:

  • 1st Prize:  One Free Attendee Registration for 2019 Annual Meeting
  • 2nd Prize:  $50.00 bar Tab for the Eau Palm Beach Bar (can be deferred to 2019)
  • 3rd Prize:   $25.00 bar Tab for the Eau Palm Beach Bar (can be deferred to 2019)

“The ultimate goal of New Hope Charities is to build sustainable families and communities that will flourish,” said Spector. “I hope all Annual Meeting attendees will join me in supporting the great work of this organization.”

For more information, contact Elizabeth Lasko at communications@tma.us.