Disruptive marketer, best-selling author Scott Stratten is keynote speaker for 2018 ESX

The Electronic Security Expo (ESX) has announced its keynote speaker. A disruptive marketer, best-selling author and president of UnMarketing, Scott Stratten will force you to rethink everything you know about resonating with customers today. This marketing expert will address passionate electronic security professionals with a talk about today’s evolving business climate on the ESX Main Stage, Wednesday, June 20 from 11:30 a.m.- 12:45 p.m. in Nashville’s Music City Center.


“Today’s business climate is changing at an unprecedented rate,” says Stratten. “Every week, it seems there is a new strategy, social media site or technology that is a ‘must use’ or a ‘game changer’. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency and service will always trump any new app to hit the market.”

As retail stores fill their shelves with competitive security and IoT offerings, Stratten’s message is a timely one.

His presentation, titled “The Age of Disruption: Everything Has Changed and Nothing is Different,” is no stranger to the limelight. His unconventional approach has attracted clients including Walmart, Microsoft, IBM, Toyota, Pepsico, and Edelman.

At ESX, he will draw on information learned while writing his five best-selling business and marketing books to teach ESXers about the Millennial myth, social media, and how customers make buying decisions in a digital world.

Stratten’s presentation is one of three Main Stage events at ESX intended to educate, energize and inspire audiences to elevate their personal and professional lives. Off the Main Stage, there are four educational tracks for professionals to explore, each filled with peer-led seminars on carefully vetted industry and business topics.

This balance of Main Stage inspiration, coupled with up-close and personal seminars, provides a variety of opportunities for professionals who want to learn more at ESX. The event also features networking opportunities for attendees to engage with their colleagues and peers, and an expo designed for quality and in-depth conversations.

Because ESX is open exclusively to electronic security, life safety professionals, including companies that service the connected IoT space for homes and businesses, exhibitors can better target their conversations, and guests have more focused and meaningful networking opportunities.

The ESX Opening Keynote Luncheon is sponsored by Security Dealer Network and endorsed by Security Systems News.

Registration for the event is open and early-bird pricing is in effect for a limited time. Premium Passes, the event’s all-inclusive registration type, are currently priced at $199 for a limited time — to allow companies large and small to invest in the development of their leadership teams. Visit ESXweb.com to register or to learn more.

For questions about the event or registration process, email ESXRegistration@ESXweb.com.

For inquiries on sponsorships and available booth spaces, contact the ESX Business Development team.

ABOUT ESX
ESX brings together professionals who are passionate about the business of electronic security and life safety. Dealers, integrators and monitoring professionals attend ESX to connect with like-minded peers, learn from business thought leaders, and discover emerging trends and technologies. Exceptional peer-delivered education offers strategies that help security and life safety professionals run, grow, and maximize their businesses—as well as rethink the future. The exhibit hall showcases the latest products, technologies and services, while dynamic networking events offer professionals opportunities to engage and collaborate. Learn more at ESXweb.com or follow us on: Twitter | Facebook | YouTube

Washington State’s Interpretation on Alarm Monitoring Taxation Questioned

Issue: Movement by the state of Washington to start charging sales tax on monitoring.

Recent audits by the Washington Department of Revenue (DOR) in Washington State have raised questions about an Excise Tax Authority (ETA) issued on March 7, 2014 regarding the sales tax implications for alarm monitoring companies and dealers.  At the center of the interpretation is the definition and application of a “Digital Automated Service” or DAS, which is subject to sales taxes.  DAS is defined as “…any service transferred electronically that uses one or more software applications . . .”  As explained in the ETA, an exception to a DAS is for services that require “primarily human effort.”

The ETA then proceeds to provide three examples with calculations that it used to determine if the “primarily human effort” exception applies.  In the first two examples the DOR indicated the alarm monitoring would be subject to sales taxes, yet in the third example, the DAS exception for “primarily human effort” would apply.  In reality, all three examples point to the same type of monitoring service, yet they are interpreted differently in the ETA.  Consequently, DOR audits of alarm monitoring companies have resulted in different determinations, subjecting at least one alarm monitoring company to sales taxes for all monitored accounts, and being subject to back taxes (and penalties) for up to three (3) years.

All alarm monitoring companies and dealers who operate in the State of Washington are urged to review this ETA carefully and seek the counsel of your tax advisor.  Efforts are underway with ESA and TMA members in Washington to work with the DOR and prevent inconsistent determinations from individual audits in the future. We will post updates on the TMA blog in the coming weeks.

 

 

TMA Supports Effort to Expose Deceptive Sales Practices in the Security Industry

Deceptive sales practices that mislead consumers negatively impact our industry’s reputation. On May 9 at 11:00 AM PT, TMA and ESA will participate in a press conference hosted by the Sacramento Better Business Bureau to support efforts to alert consumers about these practices. Two local ADT customers who were recently victimized by deceptive door knocking will speak.

The press conference will be covered by local media and live-streamed by the BBB to all 113 of their U.S. locations. The publicity will help enlighten and educate consumers about ways to prevent being misled. TMA will share highlights of the news coverage on our blog when available.

CSAA’s Hauhn Joins ESA, ADT in Warning of Deceptive Alarm Sales Practices

On May 25, CSAA Executive Director Jay Hauhn participated in a press event in Salt Lake City to raise awareness of deceptive home security sales practices. The event was co-hosted by the Better Business Bureau (BBB) and ADT. Merlin Gilbeau, executive director of ESA, also spoke at the event, which featured two individuals who had been the target of sales scams relating their stories to the media. Hauhn and Gilbeau both spoke about the deep integrity of the vast number of security companies.

In 2015, consumer complaints about home security sales ranked in the top 25 of the 3500 business categories BBB tracks. CSA members can share BBB tips about buying a home security system with their potential customers; visit www.bbb.org/homesecurity.

Check out media coverage of the event at the links below.

 

WS of Room

ESA’s Merlin Gilbeau, CSAA’s Jay Hauhn, and BBB CEO Jane Driggs address the media. Photo by Bob Tucker. 

Economist Alan Beaulieu Has Economic Forecasts You Won’t Want to Miss at ESX

ESX 2015 is right around the corner and the week is guaranteed to be filled with unparalleled education and networking opportunities for security and life safety dealers and integrators. Take advantage of all the main stage events including the closing keynote luncheon on Friday, June 26 at 12 p.m. at the Baltimore Convention Center.

This year’s event will conclude on a high note with guest speaker, economist Alan Beaulieu, president of ITR Economics. Beaulieu is well versed in the security industry and his presentation will cover economic forecasts that apply directly to your business. Beaulieu’s company, ITR Economics, is the oldest privately-held, continuously-operating economic research and consulting firm in the U.S. ITR Economics forecasted major economic events, such as the 2008 recession, well in advance and possesses a long-term 94.7% accuracy rating.

Don’t miss the opportunity to hear first-hand which economic indicators owners and executives should monitor, as well as learn proven strategies for leveraging economic forecasts to make the right decisions to drive future prosperity. The chance to hear from an expert like Beaulieu doesn’t come along very often, so make plans to be there! 

For more information, please visit www.ESXweb.com.