Annual Attrition Measurement Study Available to CSAA Members

Got a minute? Find out how you can participate in an important alarm industry initiative — as well as access information that can help you build your company.

TRG Associates, a CSAA member company, works with CSAA each year to produce an alarm industry attrition report. View our one-minute video for more information.

Ready to participate? Visit Attrition Project.

2015 CSAA Marketing MARVEL Award Winner is COPS Monitoring

CSAA International announced the winner of the CSAA 2015 Five Diamond Marketing MARVEL Award on June 25 at the Electronic Security Expo (ESX) in Baltimore, MD. COPS Monitoring was honored for promoting its CSAA Five Diamond status to gain a competitive edge in the marketplace.

The CSAA Five Diamond Marketing MARVEL Awards Program recognizes CSAA Five Diamond companies that have used their CSAA Five Diamond designation to better position themselves in the marketplace. This program is sponsored by Security Sales & Integration (SSI).


Left to right: CSAA President Pam Petrow, COPS Monitoring Director of Marketing David Smith, and SSI Editor-in-Chief Scott Goldfine. Photo by A Day in the Life Productions.

“We are proud to be named as this year’s Marketing MARVEL Award winner,” said David Smith, Director of Marketing for COPS Monitoring. “We work hard behind the scenes every day for our dealers helping to safeguard their customers and hard-earned reputations. We believe when we win, our dealers win. We hope that proudly advertising our network of CSAA Five Diamond central stations and being named last year’s Central Station of the Year not only help give our dealers peace of mind, but also contribute to their competitive edge in the marketplace.”

The company submitted an integrated marketing plan that prominently featured their CSAA Five Diamond status on advertising, newsletters, their website, exhibits, company overview, sales literature, and even business cards.

“CSAA is pleased to recognize COPS for their exemplary and creative efforts to use their Five Diamond status to increase their visibility in the marketplace,” said CSAA Executive Director Jay Hauhn. “When our CSAA Five Diamond companies spotlight their certification through public promotion, consumers become more aware of how important it is to choose high-quality professional monitoring. Congratulations to COPS for making Five Diamond such an important part of their marketing plan!”  

Read complete details. 

– Reported by Elizabeth Lasko, CSAA, July 17, 2015

Centennial, CO Alarm Operator Who Saved Aurora Woman from Attacker Wins National Award

Susan Farris of Security Central in Centennial was recognized June 25 as the Central Station Operator of the Year by the national Central Station Alarm Association (CSAA).

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L-R: CSAA President Pam Petrow, Susan Farris, and SDM Editor Laura Stepanek. Photo by A Day in the Life Productions.

The annual CSAA Excellence Awards, co-sponsored by SDM Magazine, highlight members of the security and fire alarm industry who make outstanding contributions to the safety and welfare of the customers they serve. Ms. Farris accepted her award at the annual CSAA awards banquet, held this year in Baltimore, MD. She was noted for her role in saving an Aurora woman from an armed assailant during a home invasion spree.

“We are very proud of Susan. Her quick action and expertise gave our client the advanced warning she needed to defend herself when the knife-wielding intruder barged through her bedroom door,” stated Jordan Jackson, president of Security Central.  He continued, “All of our Quick-C.A.R.E. Responders know that any alarm signal we receive could represent a life or death situation, so every second counts.”

Kathy Taillon, the victim of the home invasion, still shudders when she recalls the incident, “I hate to think what would have happened to me if I hadn’t had my alarm on.”

The intruder broke into three homes in an Aurora townhome complex the night of September 1, 2014, attacking and assaulting two other women before being arrested as he fled Taillon’s home.

Farris, in her typical humble fashion, reacted to her award by saying, “I’m shocked! I was just doing my job. It is really Security Central that deserves the award. Any one of my teammates would have done the same thing.”

Security Central provides electronic security and fire alarm solutions and monitoring services from their 24-hour Quick-C.A.R.E. facility near I-25 and Arapahoe Rd. For more information, visit

CSAA Remembers Chief Chris Vinson of Highland Park, TX

VinsonCSAA extends sincere condolences to the family of Chief Chris Vinson, who passed away unexpectedly on June 1. A great friend of the alarm industry, Chief Vinson was with the Highland Park, Texas, police department for more than 30 years, serving as chief since 2008. He was a strong advocate of the ASAP-to-PSAP program, speaking out in support of it at ISC West in April. We welcomed him to CSAA headquarters in February for meetings on the revision of Alarm Verification and Notification Standard, CS-V-01. Chief Vinson will be greatly missed by his community in Texas and by the larger public safety community to which he gave his time and talents so generously. Our thoughts and prayers are with his family.

Cyber Security, Understanding Personalities in Your Workforce, and Crisis Communications Are Featured Topics at 2015 CSAA Annual Meeting

Keynote Address by Stan Stahl, Ph.D. on Cybercrime Challenges Leads Strong Roster of Speakers and Sessions

And now for something a little different! CSAA International has just announced the first three featured speakers for its 2015 Annual Meeting in Sonoma, CA, October 10-14. (Education sessions will be held October 12-14).

The 2015 meeting marks the beginning of a multi-year reimagining of CSAA’s annual event. “Over the next several years, CSAA will be restructuring our traditional annual meeting in order to bring the greatest possible value to our members who attend,” said CSAA President Pamela J. Petrow.

”Members will start to see these changes in Sonoma, where we have already assembled an exciting roster of speakers to present on topics that will help them advance their businesses,” said Petrow. The announced speakers are:

Keynote Speaker: Stan Stahl, Ph.D. — “Meeting the Information Security Management Challenge: The Financial Implications of Cybercrime on the Alarm Monitoring Industry” (Sponsored by Honeywell Security Products)

Stan Stahl low resStan Stahl, President of Citadel Information Group, an information security management services firm, says that cybercrime costs businesses and non-profits billions of dollars annually in theft, fraud, embezzlement, and other losses, and that meeting the cyber security challenge requires Executive Management and their Boards to take cyber security as seriously as they take operations and finance. His keynote address will illustrate the dangers of cybercrime, show how we let cyber-criminals onto our networks and provide actionable management strategies and tactics every business can take to effectively manage its cyber-risk.

“Managing cyber-risk has become the new normal, whether it’s protecting your network from cyber-criminals who want to steal your online bank credentials, dishonest competitors wanting to steal your customer lists or thieves wanting to disrupt the IP connection between you and your customers,” said Stahl. “Statistics suggest that more than 30% of cybercrime victims are small businesses like many of those in CSAA, and that 60% of these victims are out-of-business within 6 months of being hacked.”

Featured Speaker: David Margulies –“Protect Your Reputation: Crisis ManagementMargulies in the Cyber Age”

Communications guru David Margulies frequently reminds audiences that in the Cyber Age, “A lie can be halfway around the world before the truth has an opportunity to put its pants on.” At his presentation in Sonoma, he will demonstrate to attendees that “what you don’t know about crisis management in the Cyber Age can kill your business.” He will share strategies and tactics for managing unforeseen events to protect company brand and reputation.

Featured Speaker: Robert A. Rohm, Ph.D. — “Why Can’t You Be Normal…Like Me!”

Robert_A_RohmRobert A. Rohm is a dynamic speaker, best-selling author, educational consultant and guest lecturer whose message focuses on transforming people into leaders who can maximize their individual potential. Describing his special session at the CSAA Annual Meeting, Rohm says, “In the normal course of a day we meet all kinds of people. Some of them we really connect with and others… well – let’s just say we don’t quite understand them. Have you ever considered the fact that most people do not do things against you as much as they do things for themselves? This will be a lively, interactive session that will help you understand yourself and others better than you ever thought possible.”

Read the complete announcement.

Schedule and Housing Info

For more information, contact Elizabeth Lasko at CSAA, 703-242-4670 x 16 or